About Us


Premier Arts Collective is an experiential nonprofit organization offering healing and therapy through the arts and music to serve the underprivileged and those affected by trauma and abuse.


To heal the world through art and music.









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In 1998, Gary Gentry and Roy Morgan, founders of Premier Productions, established the Premier Foundation to serve those in need around the world. As the charitable ministry of the world’s largest Christian events promotion company, the Foundation served other ministries through grants, mission trips and creative partnerships.

In 2014, the Premier Foundation and performance artist Jared Emerson offered their first art demonstration and instructional program during a K-LOVE Cruise mission excursion in Cozumel, Mexico. The goal was to inspire the orphans at Ciudad de Angeles Children’s Home through Emerson’s live art performance while encouraging the children to explore and develop their gifts through hands-on programming. Premier continued to develop programs catered toward the needs of organizations and communities already engaged with the Foundation. Live performance pieces were donated and displayed as inspiration for those we served.

With the representation of Emerson as well as Los Angeles-based artist Troy Murray (a.k.a. TYP), the art programs continued to grow, serving those in need of healing throughout the world. From those transformational art programs, Premier Arts Collective was born, impacting thousands of children and adults around the globe.

Premier Arts Collective continues to build on this foundation of creativity and service. Our inspiring programs strive to always integrate the needs of the community and learn from our program partners as to the best ways to help the healing process.

Cozumel, Mexico image

Cozumel, Mexico

Jared Emerson led the first Premier art program at Ciudad de Angeles Children’s Home with live painting performances and instruction.

Free Hill, Jamaica image

Free Hill, Jamaica

Emerson painted Jamaican track star Usain Bolt for the children of Free Hill Primary and Infant School, encouraging the children to engage and explore the arts.

Andhra Pradesh, India image

Andhra Pradesh, India

Emerson traveled to India with Set Free Alliance, offering multiple performances for children rescued from slavery and hard labor in India’s rock quarries.

Greenville, South Carolina image

Greenville, South Carolina

Emerson led hands-on instructional training for the children at the Phoenix Center, an organization dedicated to the prevention and treatment of substance abuse, and donated the collaborative paintings to be used as a fundraiser for the organization.

Svay Pak, Cambodia image

Svay Pak, Cambodia

In conjunction with Agape International Missions (AIM), Premier developed a multi-day art class for 25 young girls, survivors of sex slavery. Troy Murray (a.k.a. TYP) led the three-day class with basic art instruction.

Havana, Cuba image

Havana, Cuba

In conjunction with Mount Zion Church-Clarkston, Premier implemented an instructional art program with TYP for 40 children and young adults in Havana.  TYP created additional live pieces at various churches throughout the country. The program provided much-needed art supply donations to a church in Havana where art supplies are scarce.

Amman, Jordan image

Amman, Jordan

Premier and TYP offered art performances for Iraqi and Syrian refugees who fled the horrors of ISIS. The art program ministered to those in need throughout various churches and nonprofit organizations in Jordan.

Detroit, Michigan image

Detroit, Michigan

Premier implemented a week-long art camp for children with guest artists at the K-LOVE Hope Center in an impoverished area of Detroit.

Svay Pak, Cambodia image

Svay Pak, Cambodia

A second three-day art program was offered for 35 young girls rescued from the horrors of trafficking, this time focusing on Jared Emerson’s “Face of God” portrait.

Nassau, The Bahamas image

Nassau, The Bahamas

During the K-LOVE Cruise and Jesus Freak Cruise, Jared Emerson offered his gifts through live performances at children’s homes, senior citizen facilities, and ministries serving the poor, donating the paintings to those organizations.

Svay Pak, Cambodia image

Svay Pak, Cambodia

TYP led a class for 50 girls with detailed art instruction. Troy left his mark at the AIM retail store where he painted two murals for the storefront, enhancing the artistic theme in the store’s tourist district.

San Salvador, El Salvador image

San Salvador, El Salvador

Premier began to develop a program with Nu-Day Academy of Voice and Music for the deeply impoverished children and young adults in San Salvador. New music equipment and instruments were provided for their praise and worship band and recording studio.

Cozumel, Mexico image

Cozumel, Mexico

Utilizing the hands of neighborhood children, Emerson created a mural of Albert Einstein on the exterior of Casa de la Creatividad, blending painted handprints of the children into a masterpiece.

Grand Cayman, Cayman Islands image

Grand Cayman, Cayman Islands

Emerson painted for the young men at Bonaventure Boys Home, a facility for at-risk youth, encouraging them through his testimony.

Premier Foundation Legacy Projects

The Premier Foundation Legacy Projects are ongoing charitable endeavors, allowing the flexibility of future engagement for donors and volunteers with the projects and mission partners we have developed relationships with since 2009. As an international Christian nonprofit ministry committed to being a voice for the disadvantaged, the Premier Foundation Legacy Projects exist to love and serve the impoverished by meeting their physical, spiritual, educational, social and emotional needs; thus empowering them to be agents of change in their own communities. The Legacy Projects impact communities for life by bringing sustainable change and healing while having a positive effect for future generations.

Our Team

Pac Staff
Digital caricatures created by Alyson Record.

Gene Krcelic profile

Gene Krcelic


Gene joined the Premier Foundation in 2009 to develop the organization’s strategy for charitable endeavors, paving the way for the reimagined Premier Arts Collective. He came to Premier from OMG SportsEntertainmentMusic, a multifaceted sponsorship, music, sports and event management firm with offices in the Southeast and California. As founder and CEO of OMG, he created OMG Records and Recording Studio, later signing a deal with EMI-CMG (now Capital-CMG) for record distribution and publishing.

Gene also led the sports division, representing professional athletes. He negotiated contracts for clients and nonprofit programming with global brands including Coca-Cola, Nike, Reebok, Land Rover, BMW, Family Christian Bookstores, Chinese Olympic Federation, Black Entertainment Television and the Boys Choir of Harlem.

Gene is the author of the books "Loves Like a Hurricane" and the children’s book, “Go God Go.”

He has volunteered his time and resources extensively in disaster relief with Presbyterian Disaster Assistance and the PDA National Response Team. He earned dual degrees from The University of North Carolina at Chapel Hill and lives in Greer, South Carolina, with his wife, Mary, and is blessed with two accomplished daughters.

“I love paintings, sculpture, music, writing, dance, cooking…I love all forms of art. In everything, there is a flash where the physical meets the idea; that is the precise moment when genius is born. That is the precise moment when imagination crosses creation, resulting in Art." 

Rebekah Gregory profile

Rebekah Gregory

Vice President of Operations

Rebekah Gregory joined the Premier Arts Collective team in the summer of 2009. She came to us from Furman University where she served as director of the Paladin Club, the fundraising arm of the athletics department. Prior to Furman, Rebekah was an NCAA compliance officer at Michigan State University. She received her undergraduate degree in health & exercise science from Furman University and a graduate degree in sports management from the University of Tennessee.

In her current role at Premier Arts Collective, Rebekah is responsible for planning and implementing cruise mission excursions and mission trips, producing all fundraising auctions, maintaining relationships with Premier’s Legacy Projects and overseeing donor relations.    

Rebekah and her husband Jon have two children, Jackson & Laine. In her spare time, she enjoys spending time with family, watching her children participate in sports, volunteering at her children’s school, traveling and reading. Rebekah is the least creative person she knows and is envious of anyone who can create something from nothing.  

Alexis Krcelic profile

Alexis Krcelic

Director of Events & Programs

Alexis Krcelic is the director of marketing at Premier Arts Collective. She graduated from The University of South Carolina and has spent time traveling all over the world to understand and learn from other people, cultures, and, especially, different cuisines. 

Alexis can draw immaculate stick figures, refuses to color in the lines, is exceptional at never being on pitch and can make a very realistic stick out of clay. While she may not shine in some of the traditional art forms, her creativity comes out in baking and cooking. She loves to get messy in the kitchen and create desserts that bring smiles to people all across the U.S. 

Logan Rice profile

Logan Rice

Marketing Manager

Logan Rice joined the Premier Arts Collective Team in August of 2021 and serves as the marketing director. A graduate from the University of South Carolina, Logan has had the joy of bringing many events, programs, and dreams to life through a variety of outlets in his professional and personal life. 

Logan and his wife Rebekah are the blessed parents of their daughter, Selah. Logan also has the joy and privilege to be a licensed SC Foster Parent, so the number of kids in his mini-van may fluctuate from time to time. 

You may find Logan out and about Greenville with his family, drinking coffee, watching motorsports - or any combination of the three - in his spare time. Logan is blessed to have the opportunity to lead others in musical worship most Sunday mornings - singing and playing four, maybe five, chords on his guitar. 

1 Corinthians 2:1-5

Pac Artists

Jared Emerson profile

Jared Emerson

Performance Artist

Troy Murray profile

Troy Murray

Visual Artist

Anita Yeh Norrie  profile

Anita Yeh Norrie

Art Therapist

Keisha Oliver profile

Keisha Oliver

Department Head, Visual Arts & Design, University of The Bahamas

Samuel Monterrosa profile

Samuel Monterrosa

Vocal Coach and Head of Nu-Day Academy


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